Pret-a-Surf founders Jillian Demling (Entertainment Editor at Vogue) and Karen Mulligan (Studio Manager for the photographer, Annie Leibovitz) met over 10 years ago working on a photo shoot.¬† While shopping for a surfboard and clothing for surf camp in Costa Rica, they were frustrated by the lack of product in the market place.¬† Nothing met all of their needs — fit, function and fashion. They decided to tap into their creativity, leverage their knowledge of sports, fashion and the arts and create a line that they, and women like them, would want.

The result was the creation of their first line, Pret-a-Surf, a surf line for the woman who is active and wants to look good while playing and competing. Ready to surf and ready to wear. The Pret-a-Surf woman is one who wears a couture ball gown at night and a sensuous bikini by day.

With a production team in New York City, Pret-a-Surf launched its debut line in May 2010. Soon to follow was Resort 2010 which hit stores in November 2010. Spring/Summer 2011 is in stores now. On the way: scented surfboard wax, made-to-order surfboards, Pret-a-Sport for tennis, Pret-a-Snow for skiing and snowboarding, and Pret-a-Storage for those cute bags to hold all of the above.